The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Asia Pacific
Client
Title
Category
Award
Points
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Best of Design
Points: 90.00
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House
Category: Best of Branded Entertainment
Points: 90.00
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation
Category: Green Pencil
Points: 90.00
AN UNNECESSARY LOVE STORY
Agency: Lazada
Client: Lazada
Category: Best of Brand-Side / In-House
Points: 90.00
Play It Safe
Agency: Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client: Sydney Opera House
Category: Best of Moving Image Craft & Production
Points: 90.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Promotional / Physical Items
Points: 45.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Packaging / Sustainable
Points: 45.00
The Sacred Dirt
Agency: DENTSU INC. / Tokyo
Client: Asahi Television Broadcasting Corporation
Category: Posters / Series
Points: 45.00
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 45.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 45.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Innovation / New Ideas in Design
Points: 45.00
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House
Category: Music Videos
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co
Category: Single Region or Market / Consumer / Brand
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / New Ideas in Creative Use of Data
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / New Ideas in Out of Home
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Creative Use of Data
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Promotional Items
Points: 45.00
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Category: Products for Good
Points: 45.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Innovation / New Ideas in IP & Product Design
Points: 45.00
Play It Safe
Agency: Revolver + Somesuch + The Monkeys, part of Accenture Song / Sydney
Client: Sydney Opera House
Category: Writing / Single
Points: 45.00
Scuffing Song
Agency: Spoon. + DENTSU INC. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd.
Category: Animation / Single
Points: 45.00
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings
Category: Special Effects / Single
Points: 45.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 45.00
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics
Category: UX / UI / User Experience / CX / DX
Points: 33.75
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Innovation / Use of Media in Public Relations
Points: 22.50
Sunny Days
Agency: T-Change Design Studio / Nanjing
Client: Lingnan Art Publishing House
Category: Editorial / Books
Points: 21.00
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Posters / Series
Points: 21.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Out of Home / Brand Installations
Points: 21.00
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House
Category: Long Form Video / Single
Points: 21.00
Shift 20 Initiative
Agency: Special Australia + Dylan Alcott Foundation
Client: Dylan Alcott Foundation
Category: Popular Culture Impact
Points: 21.00
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life
Category: Brand Partnerships
Points: 21.00
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation
Category: Data Visualization / Dynamic / Responsive
Points: 21.00
Vi Human Network Testing Network
Agency: Ogilvy India / Mumbai
Client: Vodafone Idea Ltd.
Category: Brand Partnerships
Points: 21.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / Use of Media in Out of Home
Points: 21.00
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House
Category: Original Music / Song
Points: 21.00
Play Has No Limits feat. King Gnu
Agency: SIX inc. / Tokyo
Client: Sony Interactive Entertainment / PlayStation
Category: Craft / VFX & Animation
Points: 21.00
Lay's Smart Farm
Agency: Leo Burnett India / Mumbai + PepsiCo India + CropIn
Client: Lay's India
Category: Utility
Points: 21.00
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 21.00
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store
Category: Cinema Advertising
Points: 21.00
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+
Category: Use of Humor
Points: 21.00
Boonthavorn Live Our Way
Agency: VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client: Boonthavorn
Category: Use of Drama
Points: 21.00
The Biochar Project
Agency: Leo Burnett India / Mumbai + PepsiCo India
Client: Lay's India
Category: B2B Communications
Points: 21.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Products for Good
Points: 21.00
DEPARTURES TO COUNTLESS FUTURES
Agency: DENTSU INC. / Tokyo
Client: NIKKEI/The Hoshi Awards
Category: Craft / Illustration
Points: 21.00
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG
Category: Production Design
Points: 15.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Long Form Video / Single
Points: 11.25
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Brand Partnerships
Points: 10.50
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Public Relations
Points: 10.50
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo
Category: Posters / Series
Points: 9.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Best of Design
Award:
2024 Design Best of Discipline Pencil
Points:
90.00
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Best of Branded Entertainment
Award:
2024 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Green Pencil
Award:
2024 Green Pencil Green Pencil
Points:
90.00
Client:
Lazada
Title:
AN UNNECESSARY LOVE STORY
Category:
Best of Brand-Side / In-House
Award:
2024 Brand-Side / In-House Best of Discipline Pencil
Points:
90.00
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Best of Moving Image Craft & Production
Award:
2024 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Promotional / Physical Items
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Packaging / Sustainable
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Asahi Television Broadcasting Corporation
Title:
The Sacred Dirt
Category:
Posters / Series
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Craft / Art Direction
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in Design
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Music Videos
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Honest Eggs Co
Title:
FitChix
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Creative Use of Data
Award:
2024 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Out of Home
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Lazada
Title:
AN UNNECESSARY LOVE STORY
Category:
Branded Content
Award:
2024 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Creative Use of Data
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Promotional Items
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Products for Good
Award:
2024 IP & Product Design Gold Pencil
Points:
45.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in IP & Product Design
Award:
2024 IP & Product Design Gold Pencil
Points:
45.00
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Scuffing Song
Category:
Animation / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Special Effects / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Gold Pencil
Points:
45.00
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
UX / UI / User Experience / CX / DX
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
33.75
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Public Relations
Award:
2024 Public Relations Gold Pencil
Points:
22.50
Client:
Lingnan Art Publishing House
Title:
Sunny Days
Category:
Editorial / Books
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Posters / Series
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Out of Home / Brand Installations
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Dylan Alcott Foundation
Title:
Shift 20 Initiative
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Silver Pencil
Points:
21.00
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Data Visualization / Dynamic / Responsive
Award:
2024 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Vodafone Idea Ltd.
Title:
Vi Human Network Testing Network
Category:
Brand Partnerships
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Original Music / Song
Award:
2024 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. King Gnu
Category:
Craft / VFX & Animation
Award:
2024 Gaming Silver Pencil
Points:
21.00
Client:
Lay's India
Title:
Lay's Smart Farm
Category:
Utility
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Cinema Advertising
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
Use of Humor
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Boonthavorn
Title:
Boonthavorn Live Our Way
Category:
Use of Drama
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Lay's India
Title:
The Biochar Project
Category:
B2B Communications
Award:
2024 IP & Product Design Silver Pencil
Points:
21.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Products for Good
Award:
2024 IP & Product Design Silver Pencil
Points:
21.00
Client:
NIKKEI/The Hoshi Awards
Title:
DEPARTURES TO COUNTLESS FUTURES
Category:
Craft / Illustration
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Production Design
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
15.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
11.25
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Silver Pencil
Points:
10.50
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Public Relations
Award:
2024 Health & Wellness Silver Pencil
Points:
10.50
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Posters / Series
Award:
2024 Design Bronze Pencil
Points:
9.00
